Counselors can help with a health and fitness program by helping one to deal with their emotional health. The emotional health is just as important as the physical health, because the emotions have to be well managed to have the mental toughness to endure, and achieve ones fitness goals. Counselors are great resources for this aspect of fitness.
Counselors help fitness programs in several ways. Counselors can save time by helping the client find the most efficient path to their goals. Counselors force accountability by virtue of having to report to them on progress and failure. Counselors provide encouragement by helping clients over the emotional and physical hurdles that occur in any fitness program and as important as all of the above; a good counselor provides a teammate and partner in reaching goals together. Another name for a fitness counselor of course is trainer.